In Prime Central London, the distinction between a buyer’s agent and a selling agent is critical, yet often misunderstood by international and domestic buyers alike. Selling agents act on behalf of the vendor. Their responsibility is to achieve the best outcome for the seller, not the purchaser.

While many provide market access and information, their incentives are fundamentally aligned with the vendor’s objectives. A buyer’s agent operates exclusively for the buyer. At Griskin, this means independent representation across sourcing, valuation, negotiation strategy, and execution. We advise on what to buy, when to buy, and just as importantly, when not to proceed. This distinction becomes particularly important in Super-Prime London, where pricing is nuanced, off-market activity is common, and headline asking prices rarely reflect true market value.

Independent buyer-side advice reduces risk, removes noise, and introduces discipline into decision-making. For buyers seeking clarity rather than persuasion, the buyer’s agent model offers structural protection and long-term advantage.